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Guide: The Different Types of Computer Viruses You Need to Know About

Did you know that within 6 months of a cyber attack, 60% of small businesses are forced to close their doors forever? If you’re not prepared to defend your business against one of these attacks, you’re putting yourself, your employees, and your business at risk. There are many types of computer viruses that are used…

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5 Most Lucrative Types of Social Media Platforms for Advertising

Some 80% of Americans are on social media. Social media isn’t just a platform for gathering new followers. It’s also a great tool for interacting with customers that mesh with your brand’s purpose. Just like you might guest post on another business’s blog, you can share pictures, messages, and build your advertising momentum. Here are…

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Your Mobile Optimization Guide for Better Website Rankings

What is mobile optimization and why is it important? Mobile website optimization, also commonly referred to as mobile SEO, is the process of making a website usable and convenient for mobile users. Simply put, it’s a search engine optimization technique that focuses on the site’s structure, design, loading speed, and more to ensure that a…

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How to Create the Perfect Facebook Target Audience for Your Ads

Social media marketing is one of the most essential marketing opportunities for every business. It can be cost-effective and easy to start, but the more you put into it, the more you’ll get out of it. While posting regularly is crucial, paid ads will take your social media marketing to the next level. Whether you’re…

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The Ultimate Guide to Gathering Business Leads

No matter what type of business you run, you can’t grow without the right lead generation strategy. Living in a digital world, in theory, makes it easier to find business leads. The problem is that it’s not just your business getting them. There is more competition now than in the past for customers. The real…

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Why You Need a Cloud Backup Plan for Your Business and How to Use it

Running a business in the modern Age of Technology means your data can be digitally managed. Businesses just like yours are optimizing software programs and network designs on a regular basis. It’s important for everyone to maintain the utmost security of their business’s information. Perhaps your business also handles your customers’ sensitive information. You don’t…

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5 Unique Ways to use SEO to Generate New Leads

new leads

Without new leads for your business, the likelihood of success is low. Unfortunately, many traditional lead generation efforts fall flat when it comes to effectiveness. Are you wondering what the solution to this all-too-common problem is? It’s simple actually – use SEO. That’s right – search engine optimization may be the key to all your…

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7 Web Design Best Practices Every Business Owner Needs to Know

web design best practices

Bad web design is one of the biggest reasons that customers click away from your website. When they leave your site after only a few seconds, and without taking any kind of action, what’s known as your site’s “dwell time” decreases. This means that Google and search engines don’t think that your website has any…

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The Ultimate Guide to PPC Strategy

PPC strategy

With mobile online usage finally surpassing desktop, now, more than ever, it’s crucial for your business to have a competitive PPC strategy. In fact, Google has embraced the shift in demographics and has been in the process of rolling out mobile-first indexing which places emphasis on mobile-optimized websites. In the past, you may have focused…

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