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Website Design vs. Website Development: Do You Know the Difference?

website development

Do you need website design or development? All websites need both — but many business owners don’t know the difference. The difference is so confusing, many online resources list both as having identical roles. What happens when your website looks great on your phone but bad on your desktop? Or your website works well but…

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How to Get Your SEO Keyword Strategy Right

keyword strategy

In a world where new content gets posted on the web every second, website owners compete for audience. You may have great content, but how do you ensure that it reaches relevant viewers? A useful tool for increasing traffic to your site is search engine optimization (SEO). It exploits various keywords in your niche to…

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SEO vs SEM: What’s the Difference?

SEO vs SEM

As you begin to plan out your online marketing strategy, you’re going to get bombarded with a bunch of different terms. Most of these terms are acronyms, seemingly representing the same things. Probably the first two terms that you will come across are going to be SEM and SEO. Their definitions are very similar, mostly…

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8 Telltale Signs Your Business Should Invest in SEO Solutions

Many business owners think they can handle SEO on their own. They try the DIY route to save money but soon find out it’s not working. You know you aren’t seeing the traffic and results you need, but you aren’t sure what to do. If you’re in this situation, it’s time to speak with an…

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Guide: The Difference Between Qualified and Unqualified Leads

We know that you spend lots of time during your workday developing your lead generation strategy. You check out your site analytics, develop re-marketing campaigns, make cold calls and send follow-up emails. But for all of that work? Only 80% of marketing experts say that they feel their lead generation tactics are still only moderately…

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Guide: The Different Types of Computer Viruses You Need to Know About

Did you know that within 6 months of a cyber attack, 60% of small businesses are forced to close their doors forever? If you’re not prepared to defend your business against one of these attacks, you’re putting yourself, your employees, and your business at risk. There are many types of computer viruses that are used…

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5 Most Lucrative Types of Social Media Platforms for Advertising

Some 80% of Americans are on social media. Social media isn’t just a platform for gathering new followers. It’s also a great tool for interacting with customers that mesh with your brand’s purpose. Just like you might guest post on another business’s blog, you can share pictures, messages, and build your advertising momentum. Here are…

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Your Mobile Optimization Guide for Better Website Rankings

What is mobile optimization and why is it important? Mobile website optimization, also commonly referred to as mobile SEO, is the process of making a website usable and convenient for mobile users. Simply put, it’s a search engine optimization technique that focuses on the site’s structure, design, loading speed, and more to ensure that a…

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How to Create the Perfect Facebook Target Audience for Your Ads

Social media marketing is one of the most essential marketing opportunities for every business. It can be cost-effective and easy to start, but the more you put into it, the more you’ll get out of it. While posting regularly is crucial, paid ads will take your social media marketing to the next level. Whether you’re…

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The Ultimate Guide to Gathering Business Leads

No matter what type of business you run, you can’t grow without the right lead generation strategy. Living in a digital world, in theory, makes it easier to find business leads. The problem is that it’s not just your business getting them. There is more competition now than in the past for customers. The real…

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