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How to Make a Website Look Professional in 15 Simple Steps

how to make a website look professional

Are you going to be designing a website for your business soon? Before you start, you should take the time to learn how to make a website look professional. If you don’t do this, you run the risk of creating a site that will scare people off rather than bringing them in to your business.…

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How to Write a Proper Title That Boosts Your SEO

Google changes its search algorithm between 500 and 600 times per year. Knowing that can make working on your SEO feel like a lost cause. Don’t fear. Google’s algorithm may be a mystery, but there are a few things about it that everyone seems to agree are true. One of those things is the importance…

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What Are Backlinks and How Can they Make Your SEO Ranking Skyrocket?

There are over 1.5 billion websites in the world. With so many companies competing for viable real estate (aka the top pages of Google), it’s more important than ever to stand out from your competition. But, what are backlinks? And how can they help you elevate your website to the next level? Let’s get into…

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9 Online Marketing Tips You Should Follow to Stay Ahead of the Game

online marketing tips

Did you know that 83 percent of small businesses with online marketing strategies have seen improvement in sales? Before the internet, you only had to compete against other companies in your location for customers. Nowadays you need to be able to compete against a much wider range of businesses for your customers. That’s why you…

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Website Design vs. Website Development: Do You Know the Difference?

website development

Do you need website design or development? All websites need both — but many business owners don’t know the difference. The difference is so confusing, many online resources list both as having identical roles. What happens when your website looks great on your phone but bad on your desktop? Or your website works well but…

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How to Get Your SEO Keyword Strategy Right

keyword strategy

In a world where new content gets posted on the web every second, website owners compete for audience. You may have great content, but how do you ensure that it reaches relevant viewers? A useful tool for increasing traffic to your site is search engine optimization (SEO). It exploits various keywords in your niche to…

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SEO vs SEM: What’s the Difference?


As you begin to plan out your online marketing strategy, you’re going to get bombarded with a bunch of different terms. Most of these terms are acronyms, seemingly representing the same things. Probably the first two terms that you will come across are going to be SEM and SEO. Their definitions are very similar, mostly…

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8 Telltale Signs Your Business Should Invest in SEO Solutions

Many business owners think they can handle SEO on their own. They try the DIY route to save money but soon find out it’s not working. You know you aren’t seeing the traffic and results you need, but you aren’t sure what to do. If you’re in this situation, it’s time to speak with an…

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Guide: The Difference Between Qualified and Unqualified Leads

We know that you spend lots of time during your workday developing your lead generation strategy. You check out your site analytics, develop re-marketing campaigns, make cold calls and send follow-up emails. But for all of that work? Only 80% of marketing experts say that they feel their lead generation tactics are still only moderately…

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Guide: The Different Types of Computer Viruses You Need to Know About

Did you know that within 6 months of a cyber attack, 60% of small businesses are forced to close their doors forever? If you’re not prepared to defend your business against one of these attacks, you’re putting yourself, your employees, and your business at risk. There are many types of computer viruses that are used…

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