Why You Need Reputation Management

Why You Need Reputation Management

In recent years, the shift in the online consumer market has demonstrated that it has never been more crucial to take control of how the public sees you and your business. One way we do this for our clients is through search engine optimized content, as part of our website development platform. Unlike traditional SEO, however, which focuses on increasing ranking, traffic, and revenue for specific pages, SEO for online reputation management is a skill that’s quickly becoming an online marketer or marketed brand’s best friend.

It involves a much more comprehensive strategy that focuses on your entire search spectrum, though with a more holistic objective. Using our SEO expertise and integrated software, we work to improve the content and performance of multiple web pages and properties, giving you back control of your digital image and making your online reputation immune to potential unknowns.

To manage a reputation: Preserving who and what you really are.

With Earth Web Technologies’ reputation management services for Tucson businesses, you can address and mitigate negative reviews, and reinforce what’s at the heart of your business trajectory. It’s our express aim to clear all negative content that may have attached itself to your online profile, and allow you to remain free of it in perpetuity.

Often, what can happen with Yelp and Google My Business reviews is that certain negative ratings will get pushed to the top simply because they were written more “comprehensively,” and may have received reinforcement (or have been written by) unscrupulous web users or even competitors.

We can also help you manage your online reputation by showing you how to respond adequately to negative reviews with customer relations management techniques that occur through the online review media themselves, or just supervene such pernicious activity and control the conversation for you.

Why am I getting negative online reviews?

You’re not alone if you are asking this question. The web presents a wide-open forum for anybody to say whatever they like about your company – right, wrong, or indifferent. Our search engine reputation management can get you around this by making sure those who type in your keywords see relevant content that highlights the positive and ignores the negative.

Basically, you know your products and/or services are the real deal, and that your company is on the up and up with things. Seeing a one or two-star review regarding your venture is troubling and seems out of place. The good news is that it will seem so to other web consumers when you have, say, dozens of 4- and 5-star reviews and only a few one or two-stars.

We’re equal opportunity online reputation management experts.

We realize that any company can also have situations where perhaps a one or two-star review was warranted. The food arrived late, the service left something to be desired, or the product shipped wasn’t what you said it would be. It happens. Our business reputation management, naturally, covers these situations as well.

Call it damage control, or what you will – no matter what brought about the negative comments, our reputation management services will make sure your business’ good name and qualities are enhanced and the naysayers sink lower in the SERPs (search engine results pages).

One way we do this is by highlighting specific success stories, instead of addressing the negatives at all. This has the effect of discounting the validity or impact of naysayers, vindictive customers, and even paid negative reviewers (less common, but still a threat).

Developing a strategy for doing better online business.

One example that demonstrates how our online reputation management works, is a prominent financial services client we had whose reputation was suffering from a few negative ratings even though the overwhelming majority of its online reviews were positive.

We soon realized that this client was not properly positioning its positive assets, and they were also falling short in playing-up a dynamic set of web properties. We consequently developed a customized strategy that included optimizing and leveraging an existing set of web properties, and we expanded the company’s digital footprint to better satisfy the “search intent” of users.

This, in effect, cleaned up the mess caused by the few negative reviews and acted as an effective reputation repair, becoming a prime example of what our internet reputation services can do for anyone.

We provide online reputation management services for individuals, small ventures, successful corporations, and those facing a serious public relations crisis. Our team of dedicated web profile technicians can help you gain control of your online image and search results. By turning the spotlight on your positive online content, we make sure you’re the sole author of your business story and that your reputation will withstand unexpected obstacles.

With search results containing potentially damaging, negative reviews of your business, optimizing your reputation on the web is critical these days. Our reputation management services for Tucson businesses give you the opportunity to have your online image “curated,” such that a few sour grapes won’t spoil your overall good standing in the eyes of the web-based buying public.

Call us today at (520) 333-3374 or email us for more information on getting started with the type of reputation management services Tucson businesses need in order to continue doing good business in the digital age!

2018-02-14T23:50:50+00:00 July 28th, 2017|Business Insights, Web Marketing|Comments Off on Why You Need Reputation Management