There’s a lot of value in having an IT company, cloud hosting services, and managed IT services provider all under one roof. It’s even better if you also have a Tucson SEO company under that same roof.
Because you can address all your computer networking issues, IT management, and online marketing concerns all in one streamlined package.
First, there are some common misconceptions when searching out an SEO company in Tucson, or any location for that matter. Not surprisingly, some of those misconceptions have to do with using SEO tools like search engines and keywords, etc. to find your local SEO firm.
Here are some FAQs designed to dispel myths about SEO companies and help you narrow down the right questions to be asking your prospective internet marketing firm in Tucson:
- “Can your Tucson SEO company help me decide what I need?”
Now, if we were fielding this question we would ask back, do you need link removal, reputation management, a one-time SEO audit, ongoing SEO, link building, PPC management, retargeting, content marketing, or one of the other 20 services SEO firms frequently offer?
If you’re not sure what you need, start by figuring out the job to be done. Do you want to grow sales by 20% over the next 12 months, or leads by 50% over the next six months? Is your end-goal improved search engine rankings, or do you just need the boss to know that someone is working on SEO and then you can check this bothersome item off your to-do list?
Have a goal in mind by which you will measure the success of your engagement with your SEO firm, and make that goal the center of your communication with them. If you can’t measure how successful your SEO efforts are, you’re less likely to be successful with them.
- “Do you offer a free consultation?”
SEO firms like ours will gladly offer a free consultation because we know by doing so we have a better chance to impress you and win your business. A free SEO consultation will also help you to know if you like the firm and the people you’ll be working with. By the end of the consultation (which may take a few days if the SEO firm needs to go and do research on your website and industry), you should receive a concise proposal with the services you need and pricing for them.
Then, shop around a bit, but be careful. When you tell an SEO firm “I’m shopping around,” or “I’m talking to other firms,” this doesn’t always make them compete harder for your business. It may actually make them compete less. This is especially true of some of the best SEO firms, where clients are fighting to work with them rather than the SEO firm fighting to work with that client.
Our credo on this point? Go with what works, with the least amount of fuss.
- “Are you going to help me get more traffic and conversions than I have now?”
Most every SEO firm worth their salt can answer yes to this truthfully. Without being able to see the future, though, the best way an SEO firm can answer this question is to show you that they’ve gotten the job done for other clients just like you.
For example, if you run a bike shop, and you talk to an SEO firm that has done work with 10 other bike shops, and they’ve all had good results, then that’s a reasonably good predictor they’ll have good results with your company. If your company is unique and you need a generalist SEO firm rather than one that focuses exclusively on your industry, get case studies and references from SEO firms that have at least done work for clients with similar business models and similar cases as yours.
Or, better yet, just let Earth Web Technologies be the Sherpa who can guide you to higher peaks of search engine optimization success!
- “Your Tucson SEO firm has a nice website, so doesn’t that qualify you as one of the best?”
A hot, state-of-the-art website does not necessarily make for a good SEO firm. If you’re looking to hire an SEO firm that can also take care of designing your new website, then yes, you should probably consider how good their own website looks. EWT’s could fall into either category: We don’t need to overtly impress you with all the bells and whistles, but we can get the job done well on both counts.
- “You rank #1 for searches related to Tucson SEO, so you must know what you’re doing, right?”
It is possible to rank first in Google for “tucson seo companies” and not necessarily be “the best”. It can be rather random and arbitrary, how Google ranks you from one month or year to the next. And, “SEO companies” is such a highly competitive search term that you could do a stellar job on SEO and still land on page 4, doing what 50 other firms targeting the same keywords are doing in Tucson.
First doesn’t always signify best, but it does get you more traffic, and that’s the point. It’s at least where we strive to get you in our bid to put you at the top of the search rankings.
- “Your company has hundreds of employees and is making millions, so you must know what you’re doing, right?”
Yes, that firm is good at something, but it might not have anything to do with SEO. They might be big because they know how to form the right kinds of partnerships, a skill that may not translate into SEO success for their clients.
The best “SEO firm in Tucson” for you might not be a huge enterprise, but rather a small business, like yours. Bigger is not always better. The right SEO firm for you might be a guy working from his basement. Or it might indeed be the international SEO firm with 500 employees. We like to land right in the middle of those qualifiers and still be able to deliver the goods.
Since 2003, we’ve supplied the best SEO and web design services for small and larger businesses in Tucson AZ who want the consistency and cost-effective benefits we provide.