Google changes its search algorithm between 500 and 600 times per year. Knowing that can make working on your SEO feel like a lost cause. Don’t fear. Google’s algorithm may be a mystery, but there are a few things about it that everyone seems to agree are true. One of those things is the importance…

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There are over 1.5 billion websites in the world. With so many companies competing for viable real estate (aka the top pages of Google), it’s more important than ever to stand out from your competition. But, what are backlinks? And how can they help you elevate your website to the next level? Let’s get into…

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online marketing tips

Did you know that 83 percent of small businesses with online marketing strategies have seen improvement in sales? Before the internet, you only had to compete against other companies in your location for customers. Nowadays you need to be able to compete against a much wider range of businesses for your customers. That’s why you…

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keyword strategy

In a world where new content gets posted on the web every second, website owners compete for audience. You may have great content, but how do you ensure that it reaches relevant viewers? A useful tool for increasing traffic to your site is search engine optimization (SEO). It exploits various keywords in your niche to…

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SEO vs SEM

As you begin to plan out your online marketing strategy, you’re going to get bombarded with a bunch of different terms. Most of these terms are acronyms, seemingly representing the same things. Probably the first two terms that you will come across are going to be SEM and SEO. Their definitions are very similar, mostly…

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Many business owners think they can handle SEO on their own. They try the DIY route to save money but soon find out it’s not working. You know you aren’t seeing the traffic and results you need, but you aren’t sure what to do. If you’re in this situation, it’s time to speak with an…

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Some 80% of Americans are on social media. Social media isn’t just a platform for gathering new followers. It’s also a great tool for interacting with customers that mesh with your brand’s purpose. Just like you might guest post on another business’s blog, you can share pictures, messages, and build your advertising momentum. Here are…

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Social media marketing is one of the most essential marketing opportunities for every business. It can be cost-effective and easy to start, but the more you put into it, the more you’ll get out of it. While posting regularly is crucial, paid ads will take your social media marketing to the next level. Whether you’re…

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new leads

Without new leads for your business, the likelihood of success is low. Unfortunately, many traditional lead generation efforts fall flat when it comes to effectiveness. Are you wondering what the solution to this all-too-common problem is? It’s simple actually – use SEO. That’s right – search engine optimization may be the key to all your…

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PPC strategy

With mobile online usage finally surpassing desktop, now, more than ever, it’s crucial for your business to have a competitive PPC strategy. In fact, Google has embraced the shift in demographics and has been in the process of rolling out mobile-first indexing which places emphasis on mobile-optimized websites. In the past, you may have focused…

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