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Web Marketing

How to Get Your SEO Keyword Strategy Right

keyword strategy

In a world where new content gets posted on the web every second, website owners compete for audience. You may have great content, but how do you ensure that it reaches relevant viewers? A useful tool for increasing traffic to your site is search engine optimization (SEO). It exploits various keywords in your niche to…

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SEO vs SEM: What’s the Difference?

SEO vs SEM

As you begin to plan out your online marketing strategy, you’re going to get bombarded with a bunch of different terms. Most of these terms are acronyms, seemingly representing the same things. Probably the first two terms that you will come across are going to be SEM and SEO. Their definitions are very similar, mostly…

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8 Telltale Signs Your Business Should Invest in SEO Solutions

Many business owners think they can handle SEO on their own. They try the DIY route to save money but soon find out it’s not working. You know you aren’t seeing the traffic and results you need, but you aren’t sure what to do. If you’re in this situation, it’s time to speak with an…

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5 Most Lucrative Types of Social Media Platforms for Advertising

Some 80% of Americans are on social media. Social media isn’t just a platform for gathering new followers. It’s also a great tool for interacting with customers that mesh with your brand’s purpose. Just like you might guest post on another business’s blog, you can share pictures, messages, and build your advertising momentum. Here are…

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How to Create the Perfect Facebook Target Audience for Your Ads

Social media marketing is one of the most essential marketing opportunities for every business. It can be cost-effective and easy to start, but the more you put into it, the more you’ll get out of it. While posting regularly is crucial, paid ads will take your social media marketing to the next level. Whether you’re…

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5 Unique Ways to use SEO to Generate New Leads

new leads

Without new leads for your business, the likelihood of success is low. Unfortunately, many traditional lead generation efforts fall flat when it comes to effectiveness. Are you wondering what the solution to this all-too-common problem is? It’s simple actually – use SEO. That’s right – search engine optimization may be the key to all your…

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The Ultimate Guide to PPC Strategy

PPC strategy

With mobile online usage finally surpassing desktop, now, more than ever, it’s crucial for your business to have a competitive PPC strategy. In fact, Google has embraced the shift in demographics and has been in the process of rolling out mobile-first indexing which places emphasis on mobile-optimized websites. In the past, you may have focused…

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9 Elements of a Successful Social Media Campaign

social media campaign

Did you know that social media teams are up 67% since 2012? Organizations are recognizing the power of a social media campaign and acting accordingly. Unfortunately, the experience of social media isn’t quite catching up: 83% of customers have lackluster experiences with social media. So obviously it’s in a business owner’s interest to make the…

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How Does SEO Work For Your Business's Website?

how does seo work

Are you wondering what all the talk is about Search Engine Optimization (SEO)? SEO is a leading digital marketing tool that can give businesses the online visibility they need. Even a basic SEO campaign can drive traffic to a website and increase conversion rates. So how does SEO work this magic? In a nutshell, SEO…

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8 Signs Your Business Needs Digital Marketing Help

digital marketing help

If your company is faltering recently, it could be because you need digital marketing help. Adopting digital marketing as a core part of your overall marketing strategy is no longer simply a business decision. It’s a necessity of any business that wants to compete in the modern business climate. But understanding the many aspects of…

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