What is mobile optimization and why is it important? Mobile website optimization, also commonly referred to as mobile SEO, is the process of making a website usable and convenient for mobile users. Simply put, it's a search engine optimization technique that focuses on the site's structure, design, loading speed, and more to ensure that a [...]
Bad web design is one of the biggest reasons that customers click away from your website. When they leave your site after only a few seconds, and without taking any kind of action, what's known as your site's "dwell time" decreases. This means that Google and search engines don't think that your website has any [...]
With small businesses spending an average of 35% of their marketing budgets on digital marketing, those dollars need to be spent intelligently. Since that figure is on average $75,000, this might be a lot to invest in a digital presence when you don't already understand the value of having one. Knowing the answer to "Why [...]
It's no secret your business needs an online platform to thrive. Whether you own a local shop or a multinational cooperation, you need to have a website. It should also be informative, engaging, and unique. The digital age is not what it used to be. You have to stay ahead of the trends to be [...]
New businesses struggle in two main areas: Finding more time and making more money Saving time and money The reason your business could be struggling to find the time to make more money is your marketing plan. There is too much on your plate and you aren't alone. In fact, 70% of small businesses do [...]
If you don’t use HTTPS on your website, it will now be labeled “NOT SECURE” in Chrome. Even if you haven’t considered using HTTPS (HyperText Transfer Protocol “Secure”) for your business website, you’ve probably seen it before. The history of this security protocol goes back many years to the beginnings of the commercialized Internet – [...]
Let’s face it, these days if you’re skimping on web design and development, you’re doing yourself and your business a monumental disservice. It’s all happening online – advertising, marketing, design, PR, customer relations and reputation management. And, this is why you need a leader among website designers in Tucson.